What SEO Specialists Do For Businesses
Search engine optimization or SEO is basically an umbrella term for all the activities that you can do to help your site rank better in search engines.
So, when you ask what SEO specialists do, at a high level, you can say that they're the people who do all of those activities that help your site rank better in search engines.
If you're asking what the SEO specialists that you've hired do well, that might be tricky to answer. A crucial thing that any SEO specialist should do when they enter into a partnership with you is to communicate their plans progress, and how they'll help you achieve your business goals.
Anyway, before I get into what exactly those activities are, I just want to explain that I refer to SEO specialists as SEO professionals in SEOs throughout this blog. These terms are interchangeable, so no need to wonder if there's any sort of distinction between them.
The Rocket Acronym SEO Specialists Do For Businesses
- Research
- Optimize
- Content
- Keywords
- Earned Media
- Testing
To explain a majority of the daily tasks that SEO's do I'll use the acronym ROCKET research, optimize content, keywords earned media in links in last but not least testing.
I should clarify, these are things that good SEO is to, you can't spell rocket without an O or an E. Just like you can't have a complete SEO strategy without optimization or earned media.
R - Research
Let's break down the first letter of our acronyms are for research. You can't just jump into a website and start making changes without understanding if you're making the correct changes.
Okay, I guess you could do that, but I certainly wouldn't recommend it. An SEO specialist will first do their research so that they understand completely, your company, your competitors, your industry, and your website.
A big part of that research is digging into your website and figure out the areas that need the most improvement, also known as the SEO audit. Maybe some important pages don't load very fast, or you don't have any title tags or copy on a certain page.
At the end of the day, there are over 200 factors that determine where a website ranks in search engines so it's important for your SEO specialists to be very thorough.
O- Optimize
Up next is O - Optimize. After figuring out where your site needs the most help in SEO specialists will make changes so that it's perfectly optimized for searching.
There are three main elements of optimization. The SEO should be very familiar with. I'll explain most of these details later in this video.
But here's an overview for now. The first is on-page SEO, which has to do with the things on your site that you can visibly see and change.
Then there's off-page SEO which deals with off-site elements. And finally, my favorite, there's technical SEO, which I'm going to explain right now.
Technical SEO refers to optimization tactics that make it easier for search engines to crawl and index your site so that it shows up highly for searches.
This deals with your site's mobile friendliness, security, broken links speed, and a host of other things. Alright,
C- Content
Let's move on to the C in a rocket which stands for Content. Optimized content helps your site rank and gets users to convert into customers.
Your website needs content to help it show up for keywords. In search results. So this content should meet people's needs at every single stage of their buying journey.
So in SEO, we'll create informational content that responds to basic phrases like what is in how to for users who maybe aren't yet ready to make a purchase, then an SEO professional should create content that helps people who are in the process of making that purchase decision.
So let's say that you're a plumber content that tells people why hiring a plumber is better than doing things on your own would be a very valuable asset to add to your website as a piece of content to gently nudge people through that purchasing process.
And SEO would then create content that's designed to ultimately get conversions. So again, let's say that you're a plumber content that highlights maybe your service awards and any testimonials that you have for password might be enough to help push people through down to that bottom of the funnel so they will end up contacting you for your services. Having content isn't enough so it has to be optimized with the right target keywords.
K- Keywords
This brings us to the next letter in our acronym Okay. on-page SEO, which I mentioned earlier deals with things on the website pages that you can control fairly easily, and keywords are a big part of it.
When people search for something they type in keyword search engines that pull up the content that they think fits that keyword search based on all of the ranking criteria, and there is a lot of it to rank for keywords.
You then have to use them throughout your website content so that search engines truly understand what each page is about when an SEO is working on your website's content.
They should always write with these target keywords in mind. This means researching which keywords your competitors are using, and which ones you're most likely to rank for.
Then sprinkling them in naturally throughout some of the headings in text and other copies on your pages. Once you've created keyword-optimized content in SEO,
E- Earned Media
His job is still not the next letter in our rocket acronym is E for earned media and links. Earned Media refers to activities that help promote the content of the service in the business that's featured on the website.
So after the content is ready in SEO will reach out to relevant websites or blogs in your industry to see if they'd be willing to link to or share the content that you've created.
The more high-quality links that put back to your content, the more trusted it will seem to search engines and users and the higher it can rank.
You do have to watch out for sketchy link-building tactics. Google has some guidelines for things that SEO is cannot do when trying to get links like buying links on other sites. And if an SEO does things like this, your site can really face serious penalties.
T- Testing
The last letter in our rocket acronym T for testing should definitely not be ignored. Otherwise, you're stuck with Rocky. I don't know who wants that.
SEO is not a once-and-done thing. SEOs continually test to see how they can take your optimization up a notch. Maybe people would click on a button more the text was different.
Or maybe they'd stay longer on a page if you adjusted some of the design elements on the page. There's always room for improvement.
And the SEO that you partner with should firmly believe that if they don't well give our team a call. If you're in need of a solid SEO strategy, we'll rock it. That's everything that I have on what SEO specialists do.
I hope that you had an I gotta say it a blast learning all about the SEO world to keep on learning about everything SEO-related, subscribe to our YouTube channel, and check out our blog for the latest in digital marketing. We'll see you soon.