The 5 Worst Ways to Promote Your Youtube Channel
One of the worst things that YouTuber can do is promote their channel the wrong way. This prevents their videos from getting suggested by YouTube's algorithm and getting put on the homepage.
And even if they do get subscribers this way, eventually they'll lose those subscribers or YouTube just won't show them your videos because those people were never interested in your content.
These are the mistakes that are so important to know because if you do any of these YouTube will never promote your channel, which basically means that you'll never grow on the platform. You'll just keep waking up day after day with the same exact results having to go on content creators.
Do You Promote Your YouTube Channel in the Wrong Way?
My name is Ryan Wallace and I am sharing with you my youtube channel experience in this blog. We're all about mastering growth and monetization on YouTube so we can take control of our lives.
5 Mistakes for Your YouTube Channel Promotions.
Promotion mistake number one
is promoting on Facebook, Instagram, or any other social media platform. This is
the number one reason why it's taking you so long to get your first 100 or 1000subscribers.
And usually, the biggest common mistake that new creators make is
that they go on these platforms and they promote their videos to their friends
and their family.
And they think that as long as they just get viewers on their
videos, then that will naturally grow their channel over time. And this is just
a huge mistake because those people will not grow your channel. I don't care
how big of a fan your mom is of your channel.
If you go and try to promote your
channel to her and she's not in your target audience, then you are literally
crippling your growth at the beginning of your channel. Let me explain a little
bit more in detail. Basically, when you're first starting a YouTube channel
youtube is trying to gather as much data on your channel as possible.
They're
trying to figure out exactly who's your target audience who is the best viewer
for your videos in particular. And also they're trying to basically find out
what niche Are you in. So if you're promoting your videos out on these other
platforms, and you're bringing in people of all different target audiences, and
it's not the target audience you're going after,
YouTube will have no idea how
to promote your videos on their platform. And that's why you're not getting any
more subscribers or any views on your videos. You just simply just has no idea
who to show your videos to it's just as bad as uploading a bunch of random
content a lot of creators as well think well,
If I just upload videos on my
channel, then a row is naturally right? Well, not really. If you're just uploading
a bunch of random videos. It's the exact same thing. You're literally just
going after a bunch of different target audiences and YouTube's like I have no
idea who to show this video towards because I can't see a consistent target
audience throughout all these videos.
Notice this as well on Facebook groups,
especially when people are first starting to promote the channel and this is
something that I was guilty of as well. When I first started my first channel
webhead I would go on to these Facebook groups and I would literally just drop
my link and just leave it there.
And I would expect people to go and click on
the link because it was a group that had my certain target audience and I would
just expect them to go and click on the link and watch my video and subscribe
to my channel because they have that same interest. But it's not that simple.
That's basically just spamming to a group and it's like going to a party and basically handing out your business card to every single person without trying to give any interaction with them or anything like that. That is the worst way to possibly grow because people are just going to look at you as a spammer and nobody is going to want to watch your videos or even help you out. Instead,
You
have to go into these Facebook groups and try to build a relationship with
these people in a group instead of just trying to promote your own video. So I
would say for at least one to two weeks, try to go in there and interact with
people's posts.
Try to make friends within the group. And then after a week or
two of doing that go in there and try to talk to the admins of that group and
say hey, I'd like to promote one of my videos.
I just started a brand new
YouTube channel. I think everybody in this group would really enjoy it. And if
you've been interacting with that group and that admin has seen you do this
time and time again on that group.
And that just means that they're more likely
to say yes to you and then you'll be able to promote your channel and a lot of
people that have come to know you over the last couple of weeks. Basically, they'll try to support your channel and that's how you can grow organically by
promoting your channel promotion.
No. 2 Mistake for Promote Your YouTube Channel
Mistake number two is sub persona. I know this one can be a little annoying because we talked about this all the time. But seriously, I'm just really surprised that this is still happening in 2021.
I'm still really surprised to go on certain channels and see that people are commenting sub for sub within different comment sections. I even see within my own community. And also I can even go on Facebook, and I see that there are sub for subgroups on there still, if people still haven't understood that this is going to destroy their YouTube channel.And of course, I explained exactly why that is in a lot of my different videos but just to give a quick summary of it because I don't want to reiterate myself too many times. Basically, all these people are literally just as good as fake accounts, or just a bunch of bots because they're never really going to watch it support your channel instead.
They're only there for the benefit of their own channel. They just want you to go and subscribe to their channel so they can boost up those vanity metrics. And also they just want you to regularly watch their videos.
No. 3 Mistake for Promote Your YouTube Channel
Mistake number three is buying paid promotion for your channel. If you've been watching my channel for probably just this video or even just a couple of videos, then you might have stumbled across a couple advertisements of these different promotion groups that are basically saying that if you pay them then they'll be able to promote your channel.
And I have to say that there are companies out there like Spritzee in other ones as well and I'm not really trying to call anybody out but kind of at the same time don't use any of these companies. What they're trying to do is they're trying to run ads on your videos.
Basically, they're just putting out a bunch of ads to a bunch of people and they may be in your target audience. However, I personally have seen whenever a channel is running ads on their channel and they're trying to promote that way. Usually, they're not really getting that organic audience and then not building any trust with any audiences instead, it's really just all paid promotion.
And most of the time I just find that that never really works. Yes, a couple of videos might get a lot of views and you may get a lot of subscribers, but the same thing is going to happen just like all those other things. Basically, these people are just like why did I subscribe to this person again? Basically, these people are just like I know really know this person.
Honestly, I just kind of subscribed to them because they helped me with one certain problem. And they don't really have that trust factor with you. They don't build a connection with you so they decide that they're going to unsubscribe from your channel.
I actually proved this in this video right here. Literally, I went through and I decided I'm going to go and buy a bunch of YouTube promotions.
I'm going to buy subscribers and I basically say exactly what happens to channels when they do this, especially when you don't have a ton of money and you only have probably like $40 or maybe $100 to put into this.
You're getting a lot of views on a couple videos. But then when you go and post another video, you're basically not getting any views at all because all these people do either fake bots which a lot of these programs do or they were just a bunch of subscribers that don't really know you and honestly they just didn't really like your content at all. So that's what makes them not want to watch any more of your videos.
Not only this but also there's a huge problem with the content creator that's promoting their channel this way as well is that you're not learning exactly how to catch the attention of your viewers. So maybe you're not the best at making thumbnails.
Or maybe you're just making eye-catching thumbnails that you know your target audience is going to click on or maybe they're just not the best titles, or maybe your video content just doesn't keep the viewer engaged at all.
All these things really do matter. And if you think that if you're just going to pay for this promotion, and you don't need to learn any of that stuff and you're just going to get organic growth once you get a bunch of subscribers on your channel. That's not how it works.
YouTube really just doesn't care about the number of subscribers that you have on your channel. What they really care about is can you get the attention of your target audience and can you keep them watching your videos?
If you can't do that, then that means that you're not going to grow and I don't care how many subscribers you have on your channel. It's just like that saying basically giving someone a fish versus teaching that person how to fish.
If you give that person a fish, they're going to be coming back for more vicious because they have no idea how to get their own. Instead, you want to teach them how to fish so they can go do it themselves. And that's exactly why paid promotion usually never works promotion
No. 4 Mistake for Promote Your YouTube Channel
Mistake number four is collaborations and shoutouts and I know what a lot of you guys are going to say right now is that Wait, I thought collaborations and shoutouts are good things. And generally,
they are if you have the right intention with this and you're going after people that have the exact same target audience like you and have the exact same niches you, however,
what I see a lot of times specifically with shout outs is that people go into maybe different live streams or just comment sections and they go to any channel that has more subscribers than them.
And they basically say Hey, can you shut up my channel? I need views on my videos. Now. What do you think most of those content creators are gonna say? They're gonna be like, No, I'm not shouting out your channel.
We literally have nothing in common. And you're just looking for free promotion. And honestly, that's just kind of gross because you're literally just trying to use them because of all the subscribers and views they have.
You do not care about them as a person and I personally just think that's a horrible thing to do to somebody most of the time. I really just don't think shoutouts work all that well. So my personal advice with this is just never go after specific shoutouts or anything like that.
However, when it comes to collaborations, I think a really bad thing that people do is that they only look at the channels because of the views that they get on their videos in the subscribers they have.
And small content creators are only thinking about that and they're not thinking about how they could instead build a relationship long term. With that other content creator and I know that may seem lame, and that may be dumb, but that's the main reason you want to collaborate with somebody is building future relationships with them. So you can have future partnerships while you both grow in the future.
You don't want to just collaborate with somebody once so you can get just some views and subscribers out that because that's not the real benefit to it. Instead, there are just different benefits that you can get from collaborating with somebody other than the views and subscribers and I think that's something that you really need to think about. Because on my old channel web had when I was blowing up and a lot of my videos were getting millions of views.
I saw that a lot of people want to collaborate on my channel which was great. However, they would specifically say in the email saying I want to collaborate with you because I need views and I need subscribers on my channel.
Now obviously I didn't want to collaborate with those people because they were really telling me that they didn't care about me. And they didn't like my content. They just wanted to collab with me because they wanted my views and subscribers.
And they could give a crap about me as a person. I did not work with any of those people. They're just jerks at the end of the day, and they only care about the numbers and the vanity metrics, and they could give a crap about you as a person.
So when you go into a collaboration, stop thinking about the views and the subscribers that don't define the channel and that doesn't have to find the person because you don't even know what their future growth is going to look like.
Instead, you're only looking at their channel right now because in a month or two, they could blow up and that could help you out. So stop thinking about views stopping new subscribers when it comes to collaboration. That is not the end all be off when it comes to collaboration.
No. 5 Mistake for Promote Your YouTube Channel
Promotion Mistake number five is the YouTube comments section. Out of all the mistakes that we've talked about so far. This one is by far the most annoying.
This strictly happens on my channel and I know a lot of different people within my nice YouTube growth niche. I know that this happens on their channels as well.
And people were literally just going in especially the content complainers. They'll just complain that they're not growing on their YouTube channel. And they don't know what's wrong, even though most of them usually just don't even have any content posted on their channel.
Or they literally have content on there but they're not targeting any niche or they're just not self-aware of their own content. They don't realize that YouTube isn't promoting your videos because no one is clicking on your videos.
And nobody watches your videos all the way through at least even halfway through. Basically, most of the people that watch their videos watch probably about 30 seconds to a minute into their videos, and then they click off because they're not getting any value out of their videos.
They're just not self-aware at all. So what did they decide to do? If they're not getting any views that way? Will they decide that they're going to go into comment sections like mine or a bunch of different comments sections, and they're literally going to spam the comments section with sub for sub or begging for subscribers, a bunch of different things and they're really just looking for promotion from specific YouTubers.
Thank God for the YouTube spam folder because a lot of these different creators literally just get put in a folder and they don't even know it whenever they say like suffer sob or can you promote my channel or can you subscribe to my channel to watch my videos whatever below I get put in a folder and I literally just go in there and I block all of them from commenting on my videos because they're really just harassing this community.
They think that they can just get away with literally going into a comment section, every single video and they think they're going to promote their channel that way. It's just not going to happen. I'm personally trying to grow a community of people that actually want to take this seriously on YouTube, and they want to grow their channels.
So why am I going to let a bunch of spammers try to destroy the comment section, it's time to find out exactly how to promote your YouTube channel the right way and that's exactly what I talk about in this video right here so be sure to click on that. And I'll see you guys over there.